
Big Data Has Always Been the Future
Over the past decades there have been many predictions on the value that data would bring to a company to better compete. Famously, the editor in charge of business books at Prentice Hall in 1957 commented: "I have travelled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won't last out the year."Fast forward 60 years to 2016, and it’s now clear that innovative companies such as Amazon, Uber, Facebook and Priceline, to name just a few, were able to initially disrupt and then dominate their respective industries because of their aggressive use of data. Peter Sondergaard, Senior Vice President and Head of Research at Gartner, makes an analogy comparing data to a new source of power, stating "Information is the oil of the 21st century, and analytics is the combustion engine."
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